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[5] [4] [20] In 1949, Converse made a black-and-white version of the All Star. In 1957, it introduced the low-cut "Oxford"-style version of the shoe, and in time the company began to produce All Stars in multiple colors and prints. Today, Converse makes the Chuck Taylor All Star in a variety of colors, styles, prints and fabrics. [citation needed]
Converse (/ ˈ k ɒ n v ər s /) is an American lifestyle brand that markets, distributes, and licenses footwear, apparel, and accessories.Founded by Marquis Mills Converse in 1908 as the Converse Rubber Shoe Company in Malden, Massachusetts, it has been acquired by several companies before becoming a subsidiary of Nike, Inc. in 2003.
The term "sneakers" is most commonly used in Northeastern United States, Central and South Florida, [4] [5] Australia, [6] New Zealand, and parts of Canada. However, in Australian , Canadian , and Scottish English , running shoes and runners are synonymous terms used to refer to sneakers, with the latter term also used in Hiberno-English .
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In 2004, Varvatos designed the laceless Converse Chuck Taylor slip-on. The design was widely adopted and imitated by competitors. [7] [5] By March 2006, "Converse by John Varvatos" premiered the first ready-to-wear clothing line in Converse's history. [7] A vintage-inspired line was also designed for a younger demographic. [6]