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  2. Pepsi Challenge - Wikipedia

    en.wikipedia.org/wiki/Pepsi_Challenge

    Shoppers are encouraged to taste both colas and then select which drink they prefer. Then the representative reveals the two bottles so the taster can see whether they preferred Coke or Pepsi. The results of the test leaned toward a consensus that Pepsi was preferred by more Americans. [3]

  3. Coke vs. Pepsi: We Settled the Debate with a Blind Test - AOL

    www.aol.com/lifestyle/coke-vs-pepsi-settled...

    Coke vs. Pepsi is one of the most heated debates in foodie history. Find out what our team of experts has to say. The post Coke vs. Pepsi: We Settled the Debate with a Blind Test appeared first on ...

  4. The History of Coca-Cola and Pepsi’s Rivalry — And Which Is ...

    www.aol.com/history-coca-cola-pepsi-rivalry...

    In 1975, Pepsi launched a marketing campaign that showed that during a blind taste test, more people preferred Pepsi over Coke. ... Where Coke and Pepsi Stand Now. As of 2019, Coca-Cola commanded ...

  5. Cola wars - Wikipedia

    en.wikipedia.org/wiki/Cola_wars

    The campaign suggested that, when it came down to taste alone, consumers preferred Pepsi over Coca-Cola. In at least some of these tests, the Coca-Cola was kept at 0 °C, which is too cold for the taste to come out, whereas the Pepsi Cola was kept at regular refrigerator temperature, rigging the test [citation needed]. This prompted Coca-Cola's ...

  6. We Tried Nitro Pepsi, the Soda That Promises to Be ‘Softer ...

    www.aol.com/tried-nitro-pepsi-soda-promises...

    See who won our Coke vs. Pepsi taste test. How to Pour Nitro Pepsi. The company has some tips for how best to experience the Nitro Pepsi. Serve it cold, without ice. Get a glass and once you snap ...

  7. Space Cola Wars - Wikipedia

    en.wikipedia.org/wiki/Space_Cola_Wars

    It still had the shaving cream logo on it. Pepsi understood that this had nothing whatsoever to do with soda in space. It had to do with PR. [3] There were four cans of each Coca-Cola and Pepsi on board. [4] Red Team tested Coke, and Blue Team tested Pepsi. As part of the experiment, each team was photographed with the cola logo.

  8. Neuromarketing - Wikipedia

    en.wikipedia.org/wiki/Neuromarketing

    The "Pepsi Challenge", a blind taste test of Coca-Cola and Pepsi, was a study conducted in 2004 that brought attention to neuromarketing. [6] In 2006, Dr. Carl Marci (US) founded Innerscope Research that focused on Neuromarketing research.

  9. Coca-Cola Dividend Hike Leads in Coke-Pepsi Investor Taste Test

    www.aol.com/news/2013-02-21-coca-cola-dividend...

    The dividend hike train continues to march forward and onward. Now we have an investor taste test happening between Coca-Cola Co. (NYSE: KO) and PepsiCo Inc. (NYSE: PEP), as the former just raised ...