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The IKEA Catalogue (US spelling: IKEA Catalog; Swedish: Ikea-katalogen) was a catalogue published annually by the Swedish home furnishing retailer IKEA. First published in Swedish in 1951, [1] the catalogue was considered to be the main marketing tool of the company and, as of 2004, consumed 70% of its annual marketing budget. [2]
The catalogue is distributed both in stores and by mail, [234] with most of it being produced by IKEA Communications AB in IKEA's hometown of Älmhult, Sweden. [235] At its peak in 2016, 200 million copies of the catalogue were distributed in 32 languages to more than 50 markets. [ 236 ]
IKEA has been helping some of us sleep better for decades — without my $10 duvet cover that admittedly feels like sandpaper but has an adorable Nordic-inspired red trellis pattern, my first ...
In the 2012 catalog, men and women appeared in roughly an equal number of cases in US and UK issues. But in Saudi Arabia and ultra-Orthodox regions of Israel, Ikea edited its photos so they only ...
The first IKEA in the U.S. was built on an outparcel space belonging to Plymouth Meeting Mall in the Philadelphia suburb of Plymouth Meeting, Pennsylvania; this store moved to Conshohocken, Pennsylvania in 2003, where IKEA's US headquarters is also based. In 1992, IKEA acquired the California-based STØR chain, adding three of that chain's four ...
Back in July, copywriter Kevin Lynch, originally from Chicago, and his puppy Umlaut, visited all 21 counties in Sweden, stopping off at places with IKEA products named for them.
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