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The Affinnova team joins Nielsen's legacy BASES team to form Nielsen's Innovation Practice area. [12] On January 22, 2015, Nielsen acquired Brandbank, specialized in the process of digitally collecting, managing and distributing FMCG product and brand image content for retail syndication across in-store, print promotional and e-commerce platforms.
Marketing mix modeling (MMM) is an analytical approach that uses historic information to quantify impact of marketing activities on sales. Example information that can be used are syndicated point-of-sale data (aggregated collection of product retail sales activity across a chosen set of parameters, like category of product or geographic market) and companies’ internal data.
IRI (Information Resources, Inc.) was a data analytics and market research company headquartered in the United States. The company provided clients with consumer, shopper, and retail market intelligence as well as analysis on consumer packaged goods (CPG), retail, and healthcare industries.
Nielsen will let the media outlets it tabulates add their own audience data to its ratings calculations, a move that the measurement giant sees as an inevitable one in the age of streaming but ...
Nielsen is a global, independent measurement and data company for media business. With a presence in more than 100 countries and services covering more than 90% of the globe's GDP and population, Nielsen provides clients with data about what consumers watch (programming, advertising) on a global and local basis and how those choices intersect. [8]
Nielsen says it will make streaming data available to users of its media planning products, further integrating the company’s measurement of streaming platforms into information for media planners.
Nielsen (NLSN) collaborates with Experian for enhancing identity data for digital measurement of the open web in the United States.
BookScan is a data provider for the book publishing industry that compiles point of sale data for book sales, owned by Circana in the United States and NIQ in the United Kingdom, Ireland, Australia, New Zealand, India, South Africa, Italy, Spain, Brazil, Mexico, and Poland.