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  2. Expectancy-value theory - Wikipedia

    en.wikipedia.org/wiki/Expectancy-value_theory

    Expectancy–value theory has been developed in many different fields including education, health, communications, marketing and economics. Although the model differs in its meaning and implications for each field, the general idea is that there are expectations as well as values or beliefs that affect subsequent behavior.

  3. Value theory - Wikipedia

    en.wikipedia.org/wiki/Value_theory

    Value theory is the study of values.Also called axiology, it examines the nature, sources, and types of values.It is a branch of philosophy and an interdisciplinary field closely associated with social sciences like economics, sociology, anthropology, and psychology.

  4. Theory of planned behavior - Wikipedia

    en.wikipedia.org/wiki/Theory_of_planned_behavior

    The concept of outcome expectancy originated in the expectancy-value model. Outcome expectancy can be a belief, attitude, opinion, or expectation. According to the theory of planned behavior, an individual's positive evaluation of his or her performance of a particular behavior is similar to the concept of perceived benefits.

  5. Price equation - Wikipedia

    en.wikipedia.org/wiki/Price_equation

    In the theory of evolution and natural selection, the Price equation (also known as Price's equation or Price's theorem) describes how a trait or allele changes in frequency over time. The equation uses a covariance between a trait and fitness, to give a mathematical description of evolution and natural selection.

  6. Value (marketing) - Wikipedia

    en.wikipedia.org/wiki/Value_(marketing)

    Value in marketing, also known as customer-perceived value, is the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others. Value may also be expressed as a straightforward relationship between perceived benefits and perceived costs: Value = Benefits - Cost .

  7. Tinbergen's four questions - Wikipedia

    en.wikipedia.org/wiki/Tinbergen's_four_questions

    Darwin's theory of evolution by natural selection is the only scientific explanation for why an animal's behaviour is usually well adapted for survival and reproduction in its environment. However, claiming that a particular mechanism is well suited to the present environment is different from claiming that this mechanism was selected for in ...

  8. Risk perception - Wikipedia

    en.wikipedia.org/wiki/Risk_perception

    Factors of risk perceptions. Risk perception is the subjective judgement that people make about the characteristics and severity of a risk. [1] [2] [3] Risk perceptions often differ from statistical assessments of risk since they are affected by a wide range of affective (emotions, feelings, moods, etc.), cognitive (gravity of events, media coverage, risk-mitigating measures, etc.), contextual ...

  9. Theory of basic human values - Wikipedia

    en.wikipedia.org/wiki/Theory_of_basic_human_values

    In value theory, individual values may align with, or conflict against one another, often visualised in a circular diagram where opposing poles indicate values that are in conflict. An expanded framework of 19 distinct values was presented from Schwartz and colleagues in a 2012 publication, creating on the theory of basic values.