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Swarovski (/ s w ɒ ˈ r ɒ f s k i /, German: [svaˈrɔfski] ⓘ) is an Austrian producer of glass based in Wattens in the Tyrol.It was founded in 1895 by Daniel Swarovski.. The company is split into three major industry areas: the Swarovski Crystal Business, which primarily produces crystal glass, jewelry, rhinestone, watches and accessories; Swarovski Optik, which produces optical ...