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Luna Rossa Prada Pirelli, originally named Prada Challenge, then Luna Rossa Challenge, is an Italian sailboat racing syndicate first created to compete for the 2000 America's Cup. It won the Louis Vuitton Cup on its first attempt in 2000, but then lost the America's Cup match against the defending champion team, Team New Zealand .
A joint venture between Prada and the De Rigo group was also formed that year to produce Prada eyewear. In October 1999, Prada joined with LVMH and beat Gucci to buy a 51% stake in the Rome-based Fendi S.p.A. Prada's share of the purchase (25.5%) was worth US$241.5 million out of the reported US$520 million total paid by both Prada and LVMH.
Miuccia Bianchi Prada (Italian: [ˈmjuttʃa ˈpraːda, miˈu-]; born Maria Bianchi [maˈriːa ˈbjaŋki] on 10 May 1949) is an Italian billionaire fashion designer and businesswoman. She is the head designer of Prada and the founder of its subsidiary Miu Miu . [ 1 ]
The America’s Cup, the oldest trophy in the history of sports and the most prestigious in the sailing world, will take place in New Zealand March 6 to 15, marking the sixth challenge for Prada ...
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