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Speedo International Limited is an Australian-British distributor of swimwear and swim-related accessories based in Nottingham, England.. Founded in Sydney, Australia in 1914 by Alexander MacRae, a Scottish emigrant, the company is now a subsidiary of the British Pentland Group.
After decades of banishment from mainstream wardrobes, one of fashion’s most divisive garments – the men’s swimming brief – is making a tentative return.
The LZR Racer Suit unveiling at a press conference in New York City in February 2008. The LZR Racer (pronounced as "Laser Racer") is a line of competition swimsuits manufactured by Speedo using a high-technology swimwear fabric composed of woven elastane-nylon and polyurethane.
Wachner's intention was to transform Speedo from swimwear label to retail concept. [26] Authentic fitness went public in June 1992 and opened its first Speedo Authentic retail store five months later [ 26 ] In 1993, Authentic Fitness had a licensing deal with Oscar de la Renta, Ltd. and had acquired swimwear labels Cole, Catalina, and Anne Cole ...
As the cover star of VMAN’s newly unveiled spring/summer issue, the Dog actor bared almost all as he stripped down to a Speedo poolside and, in one shot, just a sweater wrapped around his waist.
Reasons that swim briefs are chosen for recreation include style, ease of movement in the water, sunshine exposure, quick drying time, and the ability to be worn under pants or shorts. Former Australian prime minister Tony Abbott was a fitness fanatic noted for wearing speedos or "budgie smugglers". [7]