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Speedo International Limited is an Australian-British distributor of swimwear and swim-related accessories based in Nottingham, England. Founded in Sydney , Australia in 1914 by Alexander MacRae , a Scottish emigrant, the company is now a subsidiary of the British Pentland Group .
The LZR Racer (pronounced as "Laser Racer") is a line of competition swimsuits manufactured by Speedo using a high-technology swimwear fabric composed of woven elastane-nylon and polyurethane. The swimsuits are available in a full-body length; they compress the body and trap air for buoyancy.
After decades of banishment from mainstream wardrobes, one of fashion’s most divisive garments – the men’s swimming brief – is making a tentative return.
This is designed to be a secure place to carry a car key, house key, or hotel key card while in the water. Boardshorts traditionally have no lining, unlike traditional swim shorts. Boardshorts are normally longer than many shorts or form-fitting speedo styles of swimwear, and often (other than the waist) they have a loose or baggy appearance ...
The company was growing quickly, which required more space to manufacture what was becoming an icon of Australia. In 1928, a competition was held to see who could come up with a new name for the business. The name "Speedo" was born and it is the company's name to this day. [4] Later, he flew to America and set the business up there. [citation ...
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