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Juicero was founded in 2013 by Doug Evans, who served as CEO until October 2016, when former president of Coca-Cola North America Jeff Dunn took over the position. [4] The company's juicing press was originally priced at $699 when launched in March 2016, [5] but was reduced to $399 in January 2017, 12 to 18 months ahead of schedule, in response to slow sales of the device.
It crushes, grinds, and/or squeezes the juice out of the pulp. [2] A juicer clarifies the juice through a screening mesh to remove the pulp unlike a blender where the output contains both the liquids and solids of the processed fruit(s) or vegetable(s). [3] Some types of juicers can also function as a food processor. [4]
There are many methods of juicing, from squeezing fruit by hand to wide-scale extraction with industrial equipment. Juicing is generally the preferred method of consuming large amounts of produce quickly and is often completed with a household appliance called a juicer, which may be as simple as a cone upon which fruit is mashed or as sophisticated as a variable-speed, motor-driven device.
Fresh chūhai nama chūhai (生酎ハイ) is also sometimes served, featuring fresh-squeezed juice; in some cases guests squeeze their own juice. Due to the high sugar content, the number of calories in each bottle can be quite high compared to other alcoholic beverages.
The Bireley's brand originated from Frank Bireley's orange juice business, which began with him selling fresh squeezed juice to fellow students while studying at Stanford University. The business became very successful, and Bireley dropped out of university and established the Frank W. Bireley Company in 1923.
Many commercial juices are filtered to remove fiber or pulp, but high-pulp fresh orange juice is a popular beverage. Additives are put in some juices, such as sugar and artificial flavours (in some fruit juice-based beverages) or savoury seasonings (e.g., in Clamato or Caesar tomato juice drinks).
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