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Ariel is a British brand of laundry detergent owned by Procter & Gamble and developed by the European Technology Centre in Belgium. [ 1 ] [ 2 ] [ 3 ] The enzymes for the detergent are provided by Novozymes .
They first became popular in February 2012 when they were introduced by Procter & Gamble as Tide Pods (Ariel Pods in Europe). [1] The chemistry of laundry detergent packs is the same as in liquid detergents (including alkylbenzenesulfonates). The dissolvable packets are typically made of polyvinyl alcohol (PVA) or a derivative of PVA.
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Ariel laundry detergent; Bounty paper towels, sold in the United States and Canada; Charmin bathroom tissue and moist towelettes [3] Crest toothpaste [4] Dawn dishwashing; Downy fabric softener and dryer sheets; Fairy washing up liquid; Febreze odor eliminator; Gain laundry detergents, liquid fabric softener, dryer sheets and dish washing liquid
Laundry detergent is a type of detergent (cleaning agent) used for cleaning dirty laundry (clothes). Laundry detergent is manufactured in powder ( washing powder ) and liquid form. While powdered and liquid detergents hold roughly equal share of the worldwide laundry detergent market in terms of value , powdered detergents are sold twice as ...
Persil's main competitor, Ariel, had recently introduced Ariel Ultra, the first of the "super compacts" — washing powders equipped with chemical catalysts which (according to the advertising) cleaned better than ever, with less powder. Given Ariel Ultra's success, and with Persil Micro System lagging, Unilever needed a new super-compact ...