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Officeworks changed its slogan in August 2012 to "Big Ideas. Lowest prices". Under the new advertising campaign, commercials focussed on store prices being checked "twice daily", and slogans such as "we buy in bulk, so you get the lowest prices" were used. [10] Officeworks also began offering free Wi-Fi access in all stores. [11]
"'Sale' is a four-letter word to us," the company states on its website. "We have low prices, every day. NO coupons. NO membership cards. NO discounts. NO glitzy promotions or couponing wars at ...
Throughout the 1950s and 1960s, the Bic Cristal's writing tip and ergonomic design helped shift the worldwide market for pens from fountain pens to ballpoints. In 1959 Bich brought the pen to the American market: the Bic pen was soon selling at 29 cents (equivalent to $3.03 in 2023) with the slogan "writes first time, every time."
One 1992 study stated that 26% of American supermarket retailers pursued some form of EDLP, meaning that the other 74% promoted high-low pricing strategies. [2]A 1994 study of an 86-store supermarket grocery chain in the United States concluded that a 10% EDLP price decrease in a category increased sales volume by 3%, while a 10% high-low price increase led to a 3% sales decrease.
Priced at: $1.5 million. Similarly, the Boheme Royal features an 18-karat white gold barrel adorned with over 1,400 diamonds. The pen comes in two versions: one with pure white diamonds and the ...
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