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Durable, flattering, and selling for only $40, Wrangler Cowboy Cut jeans are the best jeans you can buy for the money.
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Wrangler Jeans were first made by the Blue Bell Overall Company, which had acquired the brand when it took over Casey Jones in the mid-1940s. Blue Bell employed Bernard Lichtenstein ("Rodeo Ben" [ 1 ] ), a Jewish [ 2 ] tailor from Łódź who worked closely with cowboys , to help design jeans suitable for rodeo use. [ 3 ]
The original Levi's jeans were soon followed by other makers including Wrangler jeans [20] and Lee Cooper. These were frequently accessorised with kippy belts featuring metal conchos and large belt buckles. Leather chaps were often worn to protect the cowboy's legs from cactus spines and prevent the fabric from wearing out. [21]
By the 1970s, denim jeans were such an integral part of youth culture [9] that automobile manufactures, beginning with American Motors Corporation began offering denim-like interior finishes. [ 10 ] [ 11 ] (Because denim cannot pass fire resistance safety standards, [ 12 ] indigo-colored spun nylon or vinyl was used, [ 13 ] with contrast ...
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