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The magazine served as a marketing tool for Butterick patterns [4] and discussed fashion and fabrics, including advice for home sewists. [5] By 1876, E. Butterick & Co. had become a worldwide enterprise selling patterns as far away as Paris, London, Vienna and Berlin, with 100 branch offices and 1,000 agencies throughout the United States and ...
The Butterick family began selling their patterns from their Sterling, Massachusetts, home in 1863, and the business expanded so quickly that, in one year, they had a factory at 192 Broadway Street in New York City. At first producing only boy's and men's clothing patterns, the Buttericks expanded to dresses and women's clothes in 1866.
Paper sewing patterns for women to sew their own dresses started to be readily available in the 1860s, when the Butterick Publishing Company began to promote them. [51] These patterns were graded by size, which was a new innovation. [52] The Victorian era's dresses were tight-fitting and decorated with pleats, rouching and frills. [41]
Vogue Pattern Service began in 1899, a spinoff of Vogue Magazine ' s weekly pattern feature. In 1909 Condé Nast bought Vogue. As a result, Vogue Pattern Company was formed in 1914, and in 1916 Vogue patterns were sold in department stores. In 1961, Vogue Pattern Service was sold to Butterick Publishing, which also licensed the Vogue name.
In the spring of 1967, paper yardage became available for home-dressmaking, with sewists advised to use Butterick's, McCall's or Vogue Couturier dressmaking patterns with deep armholes. [27] Between April and October 1967, the Expo 67 in Montreal featured paper clothing in the Pulp and Paper Pavilion. [18]
Edith Louise Rosenbaum Russell (June 12, 1879 – April 4, 1975) was an American fashion buyer, stylist and correspondent for Women's Wear Daily, best remembered for surviving the 1912 sinking of the RMS Titanic with a music box in the shape of a pig.