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The One Thing: The Surprisingly Simple Truth Behind Extraordinary Results (stylized The ONE Thing) is a non-fiction self-help book written by authors and real estate entrepreneurs Gary W. Keller and Jay Papasan. [1] [2] [3] The book discusses the value of simplifying one's workload by focusing on the one most important task in any given project.
Kevin Lane Keller (born June 23, 1956) is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is most notable for having authored Strategic Brand Management (Prentice Hall, 1998, 2002, 2008 and 2012), a widely used text on brand management .
The following list ranks the number-one best-selling fiction books, in the combined print and e-books category. [1] For the second consecutive year, the most frequent weekly best seller of the year was Where the Crawdads Sing by Delia Owens with 7 weeks at the top of the list.
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Value in marketing, also known as customer-perceived value, is the difference between a prospective customer's evaluation of the benefits and costs of one product when compared with others.
An affidavit previously obtained by the local news stations stated that Jacob left his girlfriend's house, saying he was going to have dinner with his family.
In 2012 Kotler published Abundance: The Future Is Better Than You Think with Peter H. Diamandis.The book revolves around the idea that the world is getting better and in the future most people of the world will have access to clean water, food, energy, health care, education, and everything else that is necessary for a first world standard of living, thanks to technological innovation. [1]