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  2. Promotional mix - Wikipedia

    en.wikipedia.org/wiki/Promotional_mix

    Direct Marketing is a channel-agnostic form of advertising that allows businesses and nonprofits to communicate directly to the customer, with methods such as mobile messaging, email, interactive consumer websites, online display ads, fliers, catalog distribution, promotional letters, and outdoor advertising.

  3. Marketing communications - Wikipedia

    en.wikipedia.org/wiki/Marketing_communications

    Advertising is a small but important part of marketing communications; the marketing communications mix is a set of tools that can be used to deliver a clear and consistent message to target audiences. It is also commonly called the promotional mix.

  4. Visual merchandising - Wikipedia

    en.wikipedia.org/wiki/Visual_merchandising

    In the 20th century, well-known artists such as Salvador Dalí [3] and Andy Warhol [4] [5] created window displays. In the beginning of 21st century, visual merchandising was becoming a science. Currently, visual merchandising has become a major tool of business promotion which is widely used to attract customers and increase sales. [6]

  5. Promotion (marketing) - Wikipedia

    en.wikipedia.org/wiki/Promotion_(marketing)

    The aim of promotion is to increase brand awareness, create interest, generate sales or create brand loyalty. It is one of the basic elements of the market mix, which includes the four Ps, i.e., product, price, place, and promotion. [1] Promotion is also one of the elements in the promotional mix or promotional plan.

  6. Sales promotion - Wikipedia

    en.wikipedia.org/wiki/Sales_promotion

    Sales promotion has a tactical, rather than strategic role in marketing communications and brand strategy, it is also a form of advertisement used within a short period of time. Researchers Farhangmehr and Brito reviewed the definitions of sales promotions in marketing texts and journals and identified a set of common characteristics of sales ...

  7. Advertising - Wikipedia

    en.wikipedia.org/wiki/Advertising

    Advertising was also used as a vehicle for cultural assimilation, encouraging workers to exchange their traditional habits and community structure in favor of a shared "modern" lifestyle. [39] An important tool for influencing immigrant workers was the American Association of Foreign Language Newspapers (AAFLN). The AAFLN was primarily an ...

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