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[2] [6]: 166 These fake orders, if unnoticed, can boost the seller's rating, which can make it more likely that their items will appear at the top of search results on e-commerce sites. The person who placed the order may also post a positive rating or review, further artificially increasing the credibility of the item's listing. [2] [5]
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Indeed, gathering fake reviews has become big business. [2] In 2012, for example, fake book reviews have been revealed as significantly affecting ratings on Amazon. [3] [4] In 2016 Amazon banned the practice of reviewing complimentary products, researchers have shown that the process still continued as of 2021, but without any disclosures. [5]
“An Amazon email scam can look exactly like a real Amazon email, or can be poorly crafted, and everything in between,” according to Alex Hamerstone, a director with the security-consulting ...
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One of the first appearances of the term "review bomb" was in a 2008 Ars Technica article by Ben Kuchera describing the effect in regards to Spore, in which users left negative reviews on Amazon citing the game's perceived lackluster gameplay and digital rights management system. Kuchera wrote "Review-bombing Amazon is a particularly nasty way ...
As customer reviews have become integral to Amazon marketing, reviews have been challenged on accuracy and ethical grounds. [356] In 2004, The New York Times [357] reported that a glitch in the Amazon Canada website revealed that a number of book reviews had been written by authors of their own books or of competing books. Amazon changed its ...
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