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Bratz is an American fashion doll and media franchise created by former Mattel employee Carter Bryant for MGA Entertainment, which debuted in 2001. [1]The four original 10-inch (25 cm) dolls were released on May 21, 2001 — Yasmin (Mulatta/Latina), Cloe (Caucasian), Jade (East Asian), and Sasha (African American).
In 1998, Larian changed his company's name to MGA Entertainment [8] and in 2001, MGA developed the "Bratz" doll. [1] In 2005, Bratz sales totaled $800 million well ahead of their main rival, Barbie with $445 million in sales. [2] In 2004, Mattel sued MGA alleging that the designer of the Bratz doll had developed the concept while working for ...
Introduced in 2001, Bratz is MGA's most successful product line, with various spin-offs from the original teenage dolls, including miniature versions (Lil' Bratz), kid versions (Bratz Kidz), baby dolls (Bratz Babyz), pets (Bratz Petz), tiny baby dolls with pets (Lil' Angelz), TV series (of the same name), live-action feature film (Bratz: The Movie) and direct-to-video film (Bratz Girlz Really ...
MILAN — According to Giuliano Calza, Bratz dolls have a lot in common with GCDS, the fashion label he cofounded with his brother Giordano. “When the Bratz dolls were launched back in 2001 ...
Kylie Jenner’s most iconic fashion looks will never be forgotten thanks to Bratz. The 25-year-old reality star joined forces with the toy company for its first-ever celebrity capsule, which ...
In the wake of the record-breaking Barbie movie, Bratz are mounting a comeback, and they’re recruiting Kylie Jenner to do it.
In 2000, they offered Bryant a consulting agreement and he again resigned from Mattel. In 2001, Bryant's Bratz doll line was released by MGA Entertainment. [2] Bryant was also credited as a character writer on various Bratz projects including Bratz 4 Real, Bratz: Passion 4 Fashion - Diamondz, and Bratz the Video: Starrin' & Stylin'.
The first Bratz Kidz film was released on July 31, 2007. Like the other 3-D Bratz films, it was released straight to DVD. The film—adapted on the Kidz 'Sleep-Over Adventure' line—centers around a new character to the Bratz franchise, named Ginger, who invites Jade, Sasha, Meygan, Cloe and Yasmin to her sleepover to make new friends. The ...