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In 2017, Rihanna’s beauty brand set a new industry standard for inclusivity when it launched its Pro Filt'R Foundation with 50 shades. Since then, Fenty Beauty has branched out to include ...
Fenty Beauty LLC (stylized as FEИTY BEAUTY) is a cosmetics brand by Rihanna, that was launched on September 8, 2017. Popular for its broad inclusivity across various skin tones, its Pro Filt'R foundation became in high-demand upon its first release.
Stock up on all the Fenty Beauty goodies you can handle, and then get free 2-day shipping on any orders over $75+ through December 18. It’s like being paid to shop!
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Following this announcement, the collection was criticised by Fenty Beauty followers that "it copies Fenty Beauty's Pro Filt'r foundation collection image". Huda Beauty's "#FauxFilter" foundations have a selection of 30 shades, while Rihanna's brand - Fenty Beauty Pro Filt'r foundation collection has 40 shades. [19] Others, however, applauded ...
She established the Clara Lionel Foundation, cosmetics brand Fenty Beauty, and fashion house Fenty under LVMH, becoming the first black woman to lead a luxury brand for LVMH. [5] Rihanna has acted in major roles in Battleship (2012), Home (2015), Valerian and the City of a Thousand Planets (2017), and Ocean's 8 (2018).