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Authors William Strauss and Neil Howe, who created the Strauss–Howe generational theory, coined the term 'millennial' in 1987. [15] [16] because the oldest members of this demographic cohort came of age at around the turn of the third millennium A.D. [17] They wrote about the cohort in their books Generations: The History of America's Future, 1584 to 2069 (1991) [18] and Millennials Rising ...
How Old Are Millennials? Millennials were born between 1981 and 1996, currently making them 28 to 43 years old. They got their name from the 1991 book, “Generations,” by historians Neil Howe ...
According to journalist Bruce Horovitz, in 2012, Ad Age "threw in the towel by conceding that Millennials is a better name than Gen Y," [23] and by 2014, a past director of data strategy at Ad Age said to NPR "the Generation Y label was a placeholder until we found out more about them." [29]
This was a significant shift in the American political landscape. Millennials not only provided their votes but also the enthusiasm that marked the 2008 election. They volunteered in political campaigns and donated money. [29] But that millennial enthusiasm all but vanished by the next election cycle while older voters showed more interest. [30]
The survey revealed that millennials, Gen X, and Gen Z all believe the “normal” retirement age is 67 to 68. Whether they’ll actually be able to retire at that age may be a different story ...
The year before the pandemic hit, the median millennial household was earning roughly $9,000 more in 2019 dollars than the median Gen X household at the same age and $10,000 more than the median ...
Millennial homeowners are more likely to be in the suburbs than the cities. This trend will likely continue as more and more millennials purchase a home. 2019 was the fourth year in a row where the number of millennials living in the major American cities declined measurably. [89] Exurbs are increasingly popular among millennials, too.
Millennials are over the American dream of hard work and big pay packages: Most would take a 20% salary cut for better work-life balance ... With an age range from 27 to 42, millennials are no ...