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General Mills single-handedly made chiffon cake into one of the most ubiquitous desserts of the 1950s, buying the recipe and even sponsoring contests devoted solely to this light and airy favorite.
The Betty Crocker Cookbook is a cookbook written by staff at General Mills, the holders of the Betty Crocker trademark. The persona of Betty Crocker was invented by the Washburn-Crosby Company (which would later become General Mills) as a feminine "face" for the company's public relations. [ 1 ]
A Southern classic, poppy seed chicken mixes cooked chicken chunks into a creamy sauce made with cream of chicken soup, sour cream, and poppy seeds under a layer of crunchy Ritz cracker crumbs.
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As an upper-middle class suburban housewife, the fictional Betty Crocker had the advantage of electronic appliances galore, pre-packaged foods, and plastic cookware. [10] Meanwhile, most women lived in rural areas and were lower-middle class or impoverished. Icons like Crocker promoted cooking as “fun,” “creative,” and “professional."
Betty Crocker is a cultural icon, as well as brand name and trademark of American Fortune 500 corporation General Mills. The name was first developed by the Washburn ...
2 pounds of favorite pork sausage. 12 large eggs. 1 cup sour cream - I used regular. ... Cook sausage in a skillet, and smoosh it with a potato masher to break it up.
The Betty Crocker Kitchens is a division and part of the test kitchens at the world headquarters of General Mills in Golden Valley, Minnesota, operator of the Betty Crocker brand. They are modeled after and equipped like a kitchen that would be found in an American home, since the company's products and recipes tested are intended for home use. [1]