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The data may have been used in published texts and statistics elsewhere, and the data could already be promoted in the media or bring in useful personal contacts. Secondary data generally have a pre-established degree of validity and reliability which need not be re-examined by the researcher who is re-using such data. Secondary data is key in ...
Market research is an organized effort to gather information about target markets and customers. It involves understanding who they are and what they need. [1] It is an important component of business strategy [2] and a major factor in maintaining competitiveness.
Plymouth Routines In Multivariate Ecological Research (PRIMER) is a statistical package that is a collection of specialist univariate, multivariate, and graphical routines for analyzing species sampling data for community ecology. [1]