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Model Products Corporation, usually known by its acronym, MPC, is an American brand and former manufacturing company of plastic scale model kits and pre-assembled promotional models of cars that were popular in the 1960s and 1970s. MPC's main competition was model kits made by AMT, Jo-Han, Revell, and Monogram.
AMT, a long-running model kit brand first established in 1948, was bought by Lesney in 1979 and then by Ertl in 1982. In 1999, Ertl was bought by Racing Champions whose primary focus was diecast model. Racing Champions subsequently made a decision to sell off the model kit brands succeeded from the Ertl, including AMT.
In 1956 it released a Model A V-8 rod and a Sprint Car, two of its first car kits. In 1959, Monogram issued its 1932 Ford Deuce 5 window coupe. One 1962 kit, however, showed the company's prowess and intent - the "Big T" (kit PC 78). This was a huge 1/8 scale 1924 Ford Model T bucket, complete with hot-rodded Chevy engine.
The car's development was extremely informal, and the cost for prototyping materials was estimated to only have been US$2000. [2] According to the Bradley newsletter the first production GT was delivered in September 1970. [1] The car was available in kit form in different levels of completeness, or as an assembled vehicle.
The model companies followed up with hundreds of different model cars and trucks for retail markets. [5] The industry expanded as total annual sales of model kits increased from $6 million in 1956 to more than $150 million by 1962. [5] Model car collecting and building were an important part of being an automobile enthusiast in the 1960s. [6]
The small range was made up for, though, in the number of variations for each car model. For example, there were 7 Ford Model A body styles alone, including a Sedan, Station Wagon, Coupe, Roadster, Roadster Pickup, Victoria, and Phaeton. The 1932 Chevrolet kits were made in phaeton, roadster, and coupe versions. Another venerable model was the ...