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The Steelers adopted their current logo in 1962 as a product-placement deal with the American Iron and Steel Institute, which owned the rights to the Steelmark logo. The Steelers later were allowed to add "-ers" to the Steelmark logo the following year so that they could own a trademark on the logo. [ 91 ] (
A market has also developed for shirts worn by players during significant matches, which are sold as collector's items. The shirt worn by Pelé in the 1970 FIFA World Cup Final sold at auction for over £150,000 in 2002. [84] A number of advances in kit design have taken place since 2000, with varying degrees of success.
The first springbok logo was introduced in 1906 during a Springboks tour. The first Springbok colours were created in 1906 during the 1906–07 South Africa rugby union tour of the Northern Hemisphere as none had been provided for them and the captain Paul Roos decided that the team need to create their own emblem and nickname to prevent the British press creating one for them.
In the jersey logo, the Y is larger, the letters more blocky, and the curves more exaggerated. The third is the print logo which is used extensively in marketing, is painted behind home plate at the Stadium, and appears on the team's batting helmets. The N is larger and more curved, and the letters have large serifs at the end.
Almost anything can be branded with a company's name or logo and used for promotion. Common items include T-shirts, caps, keychains, posters, bumper stickers, pens, mugs, koozies, toys or mouse pads. The largest product category for promotional products is wearable items, which make up more than 30% of the total.
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