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Yellowpages.com is a United States–based web site operated by Thryv that provides listings for local businesses. In 2013, it was re-branded as YP.com or simply "YP". It currently offers a broad range of marketing tools including online presence, local search, display ads and direct marketing.
Today, the expression yellow pages is used globally in both English-speaking and non-English speaking countries. In the United States, it refers to the category, while in some other countries it is a registered name and therefore a proper noun. The term Yellow Pages is not a registered name within the United States and is freely used by many ...
The website that would eventually become Yellowpagesgoesgreen.org originally launched in April, 2010 as InteractiveCities.com; using their lack of a print/paper-based format as a marketing tool to appeal to environmentally conscious consumers, this privately owned online business directory consisted of a basic neighborhood Yellow Pages search engine.
Several management changes were made in 2011. In 2011, Yellow Book USA changed its name to Yellowbook Inc. In July 2011, Yell announced the acquisition of Znode, the privately owned multi-store ecommerce company [24] and strategic alliances on digital services for small businesses with both Microsoft [25] and Bazaarvoice. [26]
The Yellow Book, with a cover illustrated by Aubrey Beardsley. The Yellow Book was a British quarterly literary periodical that was published in London from 1894 to 1897. It was published at The Bodley Head Publishing House by Elkin Mathews and John Lane, and later by John Lane alone, and edited by the American Henry Harland.
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