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Face negotiation theory is a theory conceived by Stella Ting-Toomey in 1985, to understand how people from different cultures manage rapport and disagreements. [1] The theory posited " face ", or self-image when communicating with others, [ 1 ] as a universal phenomenon that pervades across cultures.
Experiences of face-saving and face-loss can influence one’s mood and self-esteem. [31] Moreover, people’s moods can be influenced by whether the face of those close to them are saved. [31] Findings also reveal that caring for others through saving face can have a positive impact on one’s interpersonal relationships with others. [31]
Politeness theory, proposed by Penelope Brown and Stephen Levinson, centers on the notion of politeness, construed as efforts to redress the affronts to a person's self-esteems or face (as in "save face" or "lose face") in social interactions.
The first essay, "On Face-work", discusses the concept of face, which is the positive self-image a person holds when interacting with others. Goffman believes that face "as a sociological construct of interaction is neither inherent in nor a permanent aspect of the person". [ 6 ]
An element that is an essential component within the Conversational Constraints Theory emphasizes the role of minimizing imposition. The theory discusses cross-cultural differences that have been observed when studying communicative strategies in different cultures. For instance, members within collectivistic cultures view face-supporting behavior.
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"Rhetorical shields are just that: shields, pieces of armor to protect us when we want to avoid making mistakes when talking about race. They are face-saving techniques used when pushed on a slight undertone of racism to quickly move back to a position of neutrality."