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2. Google Ads - Wikipedia

   en.wikipedia.org/wiki/Google_Ads

   Every time a user conducts a search on Google, Google Ads runs an auction in real time to determine which search ads are displayed on the search results page as well as the ad's position. [34] The cost of a Google Ads campaign therefore depends on a variety of factors, including the maximum amount an advertiser is willing to pay-per-click of ...

3. Pay-per-click - Wikipedia

   en.wikipedia.org/wiki/Pay-per-click

   Pay-per-click is usually associated with first-tier search engines (such as Google Ads, Amazon Advertising, and Microsoft Advertising). With search engines, advertisers typically bid on keyword phrases relevant to their target market and pay when ads (text-based search ads or shopping ads that are a combination of images and text) are clicked.

4. List of Google products - Wikipedia

   en.wikipedia.org/wiki/List_of_Google_products

   Started to turn down support on March 30, 2018, was discontinued on March 30, 2019, and will stop working on August 25, 2025. [17] Firebase Dynamic Links – URL shortening service. Will shut down on August 25, 2025. [18] Google Fit API – Will drop support on June 30, 2025. [19] The app's future remains uncertain as of February 2025.

5. Pay per sale - Wikipedia

   en.wikipedia.org/wiki/Pay_per_sale

   Pay-per-Sale Search Engine Marketing is a variant of pay-per-sale, whereby the traffic source is largely search engine traffic, such as that from Google's AdWords "pay-per-click" system. The business model means that merchants no longer bear the cost of "pay-per-click"; instead, the "pay-per-sale" provider takes on the risk of conversion.

6. Google Marketing Platform - Wikipedia

   en.wikipedia.org/wiki/Google_Marketing_Platform

   Google Marketing Platform is an online advertising and analytics platform developed by Google and launched on July 24, 2018. [1] It unifies DoubleClick's advertising services (acquired in March 2008) and Google's own advertising and analytics services. [2] [3] [4] Google Marketing Platform is mainly used by big advertisers to buy ads on the ...

7. Cost per action - Wikipedia

   en.wikipedia.org/wiki/Cost_per_action

   Cost per action (CPA), also sometimes misconstrued in marketing environments as cost per acquisition, is an online advertising measurement and pricing model referring to a specified action, for example, a sale, click, or form submit (e.g., contact request, newsletter sign up, registration, etc.).