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Edward Francis Boyd (June 27, 1914 – April 30, 2007) was an American business executive who was responsible for the marketing of products specifically to African Americans in an era when racial discrimination was rampant and blacks had either been ridiculed or systematically ignored in advertising. [1] His efforts for Pepsi-Cola pioneered the ...
A Coca-Cola pinback button, "I picked Coke in the Pepsi Challenge." In his book Blink: The Power of Thinking Without Thinking (2005), author Malcolm Gladwell presents evidence that suggests Pepsi's success over Coca-Cola in the "Pepsi Challenge" is a result of the flawed nature of the "sip test" method. [6]
April 23, 1985. Discontinued. July 2002. New Coke was the unofficial name of a reformulation of the soft drink Coca-Cola, introduced by the Coca-Cola Company in April 1985. It was renamed Coke II in 1990, [1] and discontinued in July 2002. By 1985, Coca-Cola had been losing market share to diet soft drinks and non-cola beverages for several years.
"It's a generational story," says director Andrew Renzi. The case, Leonard v.Pepsico, Inc., not only helped shape the decade, but the outcome has had a long-lasting impact that's still seen today ...
Leonard v. Pepsico, Inc., 88 F. Supp. 2d 116, (S.D.N.Y. 1999), aff'd 210 F.3d 88 (2d Cir. 2000), more widely known as the Pepsi Points case, is an American contract law case regarding offer and acceptance. The case was brought in the United States District Court for the Southern District of New York in 1999; its judgment was written by Kimba Wood.
I mean the original challenge from the late 70's. You'd be minding your own business at the grocery store or mall when someone would snag you and set you in front of a table with two small cups on ...
Network. Netflix. Release. November 17, 2022. (2022-11-17) Pepsi, Where's My Jet? is an American Netflix original docuseries directed by Andrew Renzi. Its story explores the Leonard v. Pepsico, Inc. court case. It premiered on Netflix on November 17, 2022.
Bill Cosby in a 1976 advertisement for Ford. American comedian and actor Bill Cosby was a popular spokesperson for advertising from the 1960s – before his first starring television role – until the early 2000s. He started with White Owl cigars, and later endorsed the Jell-O frosty ice pop treats Pudding Pop, gelatin, Del Monte, Ford Motor ...