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2007 – Became a market leader in the workwear category by acquiring the Yakka group of companies (including the Yakka, Hard Yakka, Can't Tear 'Em, Stylecorp, NNT Uniforms, Wrangler and Lee Jeans brands) from the Laidlaw family. [23] 2008 – Berlei launched the Barely There bra. 2008 – Signed up to the Ethical Trading Initiative (ETI).
KingGee (formerly known as King Gee) is an Australian work wear brand. The name is said to have originated from the reigning monarch at the time, King George V, and was an expression that meant 'tops' or 'the best'. [1] It was established in Sydney in 1926 by Robert Adcock.
This page was last edited on 29 January 2020, at 22:50 (UTC).; Text is available under the Creative Commons Attribution-ShareAlike 4.0 License; additional terms may apply.
According to the ANU, yakka means hard work – or strenuous labor. The word was first derived from “yaga,” which means “work” in the Yagara language – the traditional language of the ...
The business was boosted by a war time contract for army pants, and rapidly made a reputation for hard-wearing, 'coverdine' work trousers, for men on the land. By 1945 his Warrnambool rooms were supplying 123 retailers in four States, but he then decided to sell directly, to insist on personal fittings, and to accept cash only.
The brand was established in 1972 by clothing manufacturer Edward Fletcher and Co. More than 750,000 pairs of Stubbies were sold across Australia in that first year. The company later changed its name to Stubbies because of the success of this line. The company was bought out by US-based Sara Lee Corporation in 1990 and moved offshore.
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