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Yogurtland is an international frozen yogurt franchise headquartered in Farmers Branch, Texas, U.S.. Yogurtland provides self-serve frozen yogurt with active cultures, as well as other frozen desserts such as ice cream , sorbet and plant-based treats that cater to a variety of dietary preferences.
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It is the largest franchiser of stores serving primarily frozen yogurt, with over 1,300 locations operating in more than 20 countries. [3] The company aims to brand itself as a healthy-choice lifestyle product. In 2016, Yogen Früz celebrated their 30 years in business, allowing customers to design the brand's new cup.
Frozen yogurt (also known as frogurt [1] [2] or by the tradename Froyo; / ˈ f r oʊ j oʊ /) [3] is a frozen dessert made with yogurt and sometimes other dairy and non-dairy products. [4] Frozen yogurt is a frozen product containing the same basic ingredients as ice cream, but contains live bacterial cultures .
A scrambled assortment strategy is used to attract customers outside of a company’s main target audience by offering products outside of its core offering. An example of this might be an ice cream shop that chooses to also offer frozen yogurt or Italian ice in order to attract people who are not looking for ice cream.
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