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Cultural anthropology is a branch of anthropology focused on the study of cultural variation among humans. It is in contrast to social anthropology, which perceives cultural variation as a subset of a posited anthropological constant. The term sociocultural anthropology includes both cultural and social anthropology traditions. [1]
Sociocultural anthropology is a term used to refer to social anthropology and cultural anthropology together. It is one of the four main branches of anthropology . Sociocultural anthropologists focus on the study of society and culture, while often interested in cultural diversity and universalism .
In cultural anthropology, reciprocity refers to the non-market exchange of goods or labour ranging from direct barter (immediate exchange) to forms of gift exchange where a return is eventually expected (delayed exchange) as in the exchange of birthday gifts. It is thus distinct from the true gift, where no return is expected.
In 1941 in America, the Society of Applied Anthropology was established to further the practice of applied anthropology and created many projects to accumulate data. One of the most important and influential anthropologists, Franz Boas, was a pioneer in applied research methods and practices. Boas was born 1858 and died in 1942.
American anthropology is organized into four fields, each of which plays an important role in research on culture: biological anthropology; linguistic anthropology; cultural anthropology; archaeology; Research in these fields has influenced anthropologists working in other countries to different degrees.
Cross-cultural studies, sometimes called holocultural studies or comparative studies, is a specialization in anthropology and sister sciences such as sociology, psychology, economics, political science that uses field data from many societies through comparative research to examine the scope of human behavior and test hypotheses about human behavior and culture.
The book is a foundational text in cultural anthropology and represents Geertz’s vision of how culture should be studied and understood. The essays collectively argue for a new approach to anthropology , one that emphasizes the interpretive analysis of culture, which Geertz describes as “webs of significance” spun by humans themselves.
The concept of global cultural flows was introduced by anthropologist Arjun Appadurai in his essay "Disjuncture and difference in the global cultural economy" (1990), in which he argues that people ought to reconsider the Binary oppositions that were imposed through colonialism, such as those of ‘global’ vs. ‘local’, south vs. north, and metropolitan vs. non-metropolitan.