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The George brand was founded in 1989 as a partnership between English fashion designer George Davies and Asda. The latter had recruited the high-street designer for its grocery store brand to help shoppers avoid high street. Asda and George were sold to Walmart in 1999, which led to the expansion of the George brand into Walmart stores. [2]
George William Davies (born 29 October 1941) is an English fashion designer and retailer. Davies headed Next from its creation in the 1980s, before moving on to start the fashion label 'George at Asda' in the 1990s. Leaving Asda in 2000 following their acquisition by Walmart, he launched the Per Una fashion collection at Marks & Spencer. [2]
Asda has its own range of clothing known as George, which was created and trialled in selected stores in 1989, and officially launched and rolled out to the main superstore estate in 1990. It replaced the older Asdale/Asda clothing labels of the 1970s and 1980s. [ 99 ]
At its peak, the store had locations in both New York City and Los Angeles. In addition, the firm invented the big box concept where all non-clothing lines were leased by other retailers. [citation needed] Rogers Peet – New York City based men's clothing retailer established in late 1874. Among the chain's innovations: Rogers Peet showed ...
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In 1997, she joined Asda as a unit director and climbed her way through the ranks until November 2005, when she became managing director of George Clothing, Asda's clothing department that is stocked in Asda's and Walmart's in several countries worldwide.