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  2. User-generated content - Wikipedia

    en.wikipedia.org/wiki/User-generated_content

    An example of user-generated content, a personalised sign and objects in the virtual world of Second Life. User-generated content (UGC), alternatively known as user-created content (UCC), emerged from the rise of intelligent web services which allow everyday users to create content, such as images, videos, audio, text, testimonials, and software (e.g. video game mods) and interact with other ...

  3. Consumer-generated advertising - Wikipedia

    en.wikipedia.org/wiki/Consumer-generated_advertising

    Consumer-generated marketing is not the same as viral marketing or word of mouth advertising; however, the result of it achieves a high level of publicity within high relevance communities. These communities are extremely critical to the success of a brand, and normally follow the 80/20 rule , where 20% of the brand's customers account for 80% ...

  4. Social commerce - Wikipedia

    en.wikipedia.org/wiki/Social_commerce

    The concept of social commerce was developed by David Beisel to denote user-generated advertorial content on e-commerce sites, [5] and by Steve Rubel [6] to include collaborative e-commerce tools that enable shoppers "to get advice from trusted individuals, find goods and services and then purchase them".

  5. Customer engagement - Wikipedia

    en.wikipedia.org/wiki/Customer_engagement

    Help consumers engage with one another: Give them content (viral podcasting, videocasting, games, v-cards etc.) they can use to engage with one another. Solicitation of user generated content: Engage them directly or indirectly with your product by giving them the means or incentive to create user generated content.

  6. Social media - Wikipedia

    en.wikipedia.org/wiki/Social_media

    Content creators are currently some of the most wealthy people nowadays. Almost half of Americans use social media as a news source, according to the Pew Research Center. [136] These are participatory platforms that allow user-generated content [137] [138] and sharing content within one's own virtual network.

  7. 90% of online content could be ‘generated by AI by 2025 ...

    www.aol.com/finance/90-online-content-could...

    Generative AI, like OpenAI's ChatGPT, could complete revamp how digital content is developed, said Nina Schick, advisor, speaker, and A.I. thought leader on Yahoo Finance Live. ... 90% of online ...

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