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In 1980 he and John Paul DeJoria founded John Paul Mitchell Systems, selling hair care products via hair salons under the Paul Mitchell brand name, marketed as professional quality products for home use. The company thrived and later expanded into hairdressing schools. In 1985, Mitchell established an awapuhi farm on the Big Island of Hawaii.
John Paul Mitchell Systems was founded in 1980 by John Paul DeJoria and Paul Mitchell. [2] The company was formerly located in Beverly Hills, California; its world headquarters is now in Century City, California, with its operations facility in Santa Clarita, California. The company also operates its Paul Mitchell Schools, with 100 locations ...
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Common names include: awapuhi (from Hawaiian: ʻawapuhi spelled with an ʻokina, doublet of ʻawa), [5] bitter ginger, [6] shampoo ginger, lempoyang (from Malay) and pinecone ginger. [ 7 ] The rhizomes of Z. zerumbet are used as food flavoring and appetizers in various cuisines, and the rhizome extracts have been used in herbal medicine .
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John Paul Jones DeJoria (born April 13, 1944) is an American entrepreneur, self-made billionaire, [2] [3] [4] and philanthropist best known as a co-founder of the Paul Mitchell line of hair products and The Patrón Spirits Company.
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