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Another example of a descriptive mark would be a geographical word or phrase that merely indicates the origin of the product or service. For example, Houston based ice cream might find that the name "Houston ice cream" is denied trademark protection on the grounds that the word Houston is merely descriptive. However, they might have better luck ...
Unlike the names in the list above, these names are still widely known by the public as brand names, and are not used by competitors. Scholars disagree as to whether the use of a recognized trademark name for similar products can truly be called "generic", or if it is instead a form of synecdoche .
A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. [1] The term for this type of alternative name is fictitious business name. [1] Registering the fictitious name with a relevant government body is often required.
Bankrate insight. According to the Federal Reserve Banks’ 2022 Small Business Credit Survey, 32 percent of firms surveyed held less than $100,000 in debt, and another 40 percent held more than ...
An example of such a domain name ineligible for trademark or service mark protection as a generic term, but which currently has a registered U.S. service mark, is "HEARSAY.COM". [ 110 ] Among trademark practitioners there remains a great deal of debate around trademark protection under ICANN 's proposed generic top-level domain name space ...
The process involved in product naming can take months or years to complete. Some key steps include specifying the objectives of the branding, developing the product name itself, evaluating names through target market testing and focus groups, choosing a final product name, and finally identifying it as a trademark for protection. [1]
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