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  2. Cognitive dissonance - Wikipedia

    en.wikipedia.org/wiki/Cognitive_dissonance

    In a study titled Cognitive Dissonance and Attitudes Toward Unpleasant Medical Screenings (2016), researchers Michael R. Ent and Mary A. Gerend informed the study participants about a discomforting test for a specific (fictitious) virus called the "human respiratory virus-27". The study used a fake virus to prevent participants from having ...

  3. Classical conditioning - Wikipedia

    en.wikipedia.org/wiki/Classical_conditioning

    Classical conditioning occurs when a conditioned stimulus (CS) is paired with an unconditioned stimulus (US). Usually, the conditioned stimulus is a neutral stimulus (e.g., the sound of a tuning fork), the unconditioned stimulus is biologically potent (e.g., the taste of food) and the unconditioned response (UR) to the unconditioned stimulus is an unlearned reflex response (e.g., salivation).

  4. Propaganda techniques - Wikipedia

    en.wikipedia.org/wiki/Propaganda_techniques

    Classical conditioning All vertebrates, including humans, respond to classical conditioning. That is, if A is always present when B is present and B causes a physical reaction (e.g. disgust, pleasure), then when presented with object A in the absence of B, that same reaction will be experienced. Cognitive dissonance People desire to be consistent.

  5. Elliot Aronson - Wikipedia

    en.wikipedia.org/wiki/Elliot_Aronson

    Elliot Aronson (born January 9, 1932) is an American psychologist who has carried out experiments on the theory of cognitive dissonance and invented the Jigsaw Classroom, a cooperative teaching technique that facilitates learning while reducing interethnic hostility and prejudice.

  6. Discrimination learning - Wikipedia

    en.wikipedia.org/wiki/Discrimination_learning

    Examples of discrimination learning in everyday life can include grocery shopping, determining how to decipher between the types of bread or fruit, being able to tell similar stimuli apart, differentiating between different parts while listening to music, or perhaps deciphering the different notes and chords being played.

  7. Associationism - Wikipedia

    en.wikipedia.org/wiki/Associationism

    Associationism is the idea that mental processes operate by the association of one mental state with its successor states. [1] It holds that all mental processes are made up of discrete psychological elements and their combinations, which are believed to be made up of sensations or simple feelings. [2]

  8. Persuasion - Wikipedia

    en.wikipedia.org/wiki/Persuasion

    Cognitive dissonance is powerful when it relates to competition and self-concept. The most famous example of how cognitive dissonance can be used for persuasion comes from Festinger and Carlsmith's 1959 experiment in which participants were asked to complete a very dull task for an hour.

  9. Rescorla–Wagner model - Wikipedia

    en.wikipedia.org/wiki/Rescorla–Wagner_model

    Van Hamme and Wasserman have extended the original Rescorla–Wagner (RW) model and introduced a new factor in their revised RW model in 1994: [3] They suggested that not only conditioned stimuli physically present on a given trial can undergo changes in their associative strength, the associative value of a CS can also be altered by a within-compound-association with a CS present on that trial.