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Weetabix was the title sponsor of the Women's British Open between 1987 and 2006. It has also previously sponsored Northamptonshire Police, providing a mobile police station in 2004. [29] It was one of the sponsors of the World Cup in Argentina in 1978. Weetabix was the main sponsor of the first BMX World Championships held in the UK in 1986 ...
Osborne proceeded at that time to the United States, establishing a Weetabix factory in Clinton, Massachusetts. However, the venture was unsuccessful. Weetabix eventually entered the US market from Canada via Clinton, Massachusetts, the site of the original US factory. [citation needed] Weet-Bix Clusters will be discontinued by June 2025. [3]
New Zealand Customs detained the boxes at the request of Sanitarium on the grounds the British-made Weetabix competed with and confused the branding of their own New Zealand-made 'Weet-bix'. Sanitarium faced a backlash in New Zealand as a result. [13] After failing to come to a settlement, Sanitarium filed civil action against the shop owner.
Ready Brek (stylized as Ready brek) is an oat-based breakfast cereal produced by Weetabix Limited. It is intended to be served hot, and comes in two varieties — 'original' and 'chocolate'. Other variants were available but have since been discontinued. Original Ready brek is a mix of rolled oat flakes and oat flour fortified with vitamins.
Weetos is the only cereal by Weetabix Food Company that is marketed toward the youth and children segment and, as a result, has a long history with mascots.The original mascot, introduced in 1987, was a skateboarder named Derek, who "found life really boring, until new Weetos came out of the blue!", delivered in a broad West Midlands accent.
Weetabix should redirect to Wheat Biscuit and the branding of Weetabix should be a sub-section on that page. This is very much biased to a particular corporate view as it stands. Also, there's no mention of the trademark on the shape of the biscuits. pbhj — Preceding unsigned comment added by 2.101.101.193 ( talk ) 02:34, 1 June 2014 (UTC ...