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  2. Foreign market entry modes - Wikipedia

    en.wikipedia.org/wiki/Foreign_Market_Entry_Modes

    In international trade, foreign market entry modes are the ways in which a company can expand its services into a non-domestic market.. There are two major types of market entry modes: equity and non-equity.

  3. Barriers to entry - Wikipedia

    en.wikipedia.org/wiki/Barriers_to_entry

    In theories of competition in economics, a barrier to entry, or an economic barrier to entry, is a fixed cost that must be incurred by a new entrant, regardless of production or sales activities, into a market that incumbents do not have or have not had to incur. [1]

  4. Go-to-market strategy - Wikipedia

    en.wikipedia.org/wiki/Go-to-market_strategy

    A go-to-market strategy, or GTM strategy, [1] is the plan of an organization, utilizing their outside resources (e.g., sales force and distributors), to deliver their unique value proposition to customers ("go-to-market") and to achieve a competitive advantage.

  5. Porter's generic strategies - Wikipedia

    en.wikipedia.org/wiki/Porter's_generic_strategies

    Porter wrote in 1980 that strategy targets either cost leadership, differentiation, or focus. [1] These are known as his three generic strategies, which can be applied to any size or form of business.

  6. International trade - Wikipedia

    en.wikipedia.org/wiki/International_trade

    International trade is the exchange of capital, goods, and services across international borders or territories [1] because there is a need or want of goods or services. [2] ...

  7. China Plus One - Wikipedia

    en.wikipedia.org/wiki/China_Plus_One

    China Plus One, also known simply as Plus One or C+1, is the business strategy to avoid investing only in China and diversify business into other countries, or to channel investments into manufacturing in other promising developing economies such as India, [1] [2] [3] Thailand, [4] Turkey [5] or Vietnam. [6]

  8. SWOT analysis - Wikipedia

    en.wikipedia.org/wiki/SWOT_analysis

    In strategic planning and strategic management, SWOT analysis (also known as the SWOT matrix, TOWS, WOTS, WOTS-UP, and situational analysis) [1] is a decision-making technique that identifies the strengths, weaknesses, opportunities, and threats of an organization or project.

  9. Foreign exchange market - Wikipedia

    en.wikipedia.org/wiki/Foreign_exchange_market

    The foreign exchange market (forex, FX (pronounced "fix"), or currency market) is a global decentralized or over-the-counter (OTC) market for the trading of currencies.This market determines foreign exchange rates for every currency.