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Price Sensitivity Meter (van Westendorp) The Price Sensitivity Meter (PSM) is a market technique for determining consumer price preferences. It was introduced in 1976 by Dutch economist Peter van Westendorp. The technique has been used by a wide variety of researchers in the market research industry. It historically has been promoted by many ...
When the price elasticity of demand is unit (or unitary) elastic (E d = −1), the percentage change in quantity demanded is equal to that in price, so a change in price will not affect total revenue. When the price elasticity of demand is relatively elastic (−∞ < E d < −1), the percentage change in quantity demanded is greater than that ...
Modified duration is the name given to the price sensitivity. It is (-1) times the rate of change in the price of a bond as a function of the change in its yield. [4] Both measures are termed "duration" and have the same (or close to the same) numerical value, but it is important to keep in mind the conceptual distinctions between them. [5]
Formally, exchange-rate pass-through is the elasticity of local-currency import prices with respect to the local-currency price of foreign currency. It is often measured as the percentage change , in the local currency , of import prices resulting from a one percent change in the exchange rate between the exporting and importing countries. [ 1 ]
While uncertainty analysis aims to describe the distribution of the output (providing its statistics, moments, pdf, cdf,...), sensitivity analysis aims to measure and quantify the impact of each input or a group of inputs on the variability of the output (by calculating the corresponding sensitivity indices). Figure 1 provides a schematic ...
The more curved the price function of the bond is, the more inaccurate duration is as a measure of the interest rate sensitivity. [2] Convexity is a measure of the curvature or 2nd derivative of how the price of a bond varies with interest rate, i.e. how the duration of a bond changes as the interest rate changes. [3]
Price dispersion can be viewed as a measure of trading frictions (or, tautologically, as a violation of the law of one price). It is often attributed to consumer search costs or unmeasured attributes (such as the reputation) of the retailing outlets involved. There is a difference between price dispersion and price discrimination. The latter ...
The closest analogue to the delta is DV01, which is the reduction in price (in currency units) for an increase of one basis point (i.e. 0.01% per annum) in the yield, where yield is the underlying variable; see Bond duration § Risk – duration as interest rate sensitivity. (Related is CS01, measuring sensitivity to credit spread.)