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YouTube logo used since June 2024. YouTube is an online video sharing platform owned by Google, founded on February 14, 2005 by Steve Chen, Chad Hurley, and Jawed Karim, and headquartered in San Bruno, California, United States. It is the second-most visited website in the world, after Google Search.
In August 2022, YouTube announced plans to make the Shorts feature available on its smart TV app. [9] In December, YouTube published its annual blog post documenting the top videos and creators of the year, with Shorts receiving its own section of the post for the first time. [10]
YouTube Studio offers features for creators to manage their own channels, including a dashboard for news and personal notifications, [7] [8] general management of one's own videos on the platform, [9] channel analytics, [10] monetization and copyright management, [11] [12] and other resources and tools for channel customization. [13] [14] [15] [16]
The creator economy or also known as creator marketing and influencer economy, is a software-driven economy that is built around creators who produce and distribute content, products, or services directly to their audience, leveraging social media platforms and AI tools. [1]
YouTube announced the rebranding of the service as YouTube Premium on May 17, 2018, alongside the return of a separate, YouTube Music subscription service. [11] [12] Later in the year, it was reported that YouTube was planning to make some of the original content associated with the service available on an ad-supported basis.
In 2023, YouTube's advertising revenue totaled $31.7 billion, a 2% increase from the $31.1 billion reported in 2022. [12] From Q4 2023 to Q3 2024, YouTube's combined revenue from advertising and subscriptions exceeded $50 billion. [13]
[8] [9] [10] Viacom, demanding $1 billion in damages, said that it had found more than 150,000 unauthorized clips of its material on YouTube that had been viewed "an astounding 1.5 billion times". During the same court battle, Viacom won a court ruling requiring YouTube to hand over 12 terabytes of data [ 11 ] detailing the viewing habits of ...
It typically involves the increasing monetization of network services and consumer products mediated through the varied use of Internet technologies. [1] Common forms of Internet commercialization include e-commerce (electronic commerce), electronic money, and advanced marketing techniques including personalized and targeted advertising.