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Prime Hydration produces a variety of energy drinks, sports drinks and drink mixes containing varying levels of caffeine, electrolytes and added micronutrients. Prime Energy drinks have generated controversy due to their marketing campaign, which has been criticized for media hype associated with their high concentration of caffeine.
The product was announced to the public by KSI, Logan Paul, and MrBeast as a collaboration on September 16, 2024, [2] [3] following other food and beverage products such as Prime, a range of energy and sports drinks by Olatunji and Paul, and Feastables, a brand of chocolate bars by Donaldson. Both products are sold in combination with Lunchly kits.
Aunt Jemima/Pearl Milling Company; Baconzitos (Brazil) Cap'n Crunch; Cheetos; ... Soft Drinks (original Pepsi brands) ... Gatorade G Series Prime 01; Gatorade Thirst ...
The drink company was humbled even more on Tuesday, after a class-action lawsuit alleged Prime contains excessive caffeine and forever chemicals. Paul responded on TikTok and Instagram , denying ...
Prime Hyrdation LLC was sued April 8 in the Southern District of New York over "misleading and deceptive practices" regarding the company's 12-ounce energy drinks containing between 215-225 ...
Logan Paul’s Prime drink has some new competition in the form of the G.O.A.T. Soccer superstar Lionel Messi has partnered with White Claw’s parent company to create a new hydration beverage ...
The company was founded in 2004 by Steve Haley. In 2009 the company released their first energy drink in Sweden and ended with a revenue of 5.86 million. [6] By 2012, the company had a market capitalization of approximately $5 million. Five years later, in 2017, Celsius was listed on the Nasdaq. [7]
Logan Paul’s beverage brand PRIME has defended the amount of caffeine in its energy drinks after lawmakers and health experts called on the US Food and Drug Administration to investigate the ...