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A white-label product is a product or service produced by one company (the producer) that other companies (the marketers) rebrand to make it appear as if they had made it. [1] [2] The name derives from the image of a white label on the packaging that can be filled in with the marketer's trade dress.
In Tokyo, Great Value brand products are sold alongside other Walmart merchandise in Seiyu grocery stores (owned by Walmart) as of October 2014, despite at least one report of a transition away from the brand. [8] In 2009, the Great Value labels were redesigned to be predominantly white.
Settle Group (formerly known as Auka [1]) is a Norwegian, VC-backed financial technology company. Its PSD2 compliant technology platform enables banks to issue white label mobile payments products to their private and merchant customers. Based in Oslo, in 2017 the company employed 26 [2] people under CEO Daniel Döderlein.
Again, we’re just getting started and look forward to giving our clients state-of-the-art delivered products." Rick Wilson, President and CEO of IMD Companies, Inc., states, "Adding this type of white label and licensing verticals to our already industry-leading technology gives us a major advantage to increase revenue." Follow Riize Social Media
As of December 2017, Amazon Basics is the best-selling private label brand on Amazon.com. [7] In November 2018, AmazonBasics expanded their product line to include home improvement items, offering kitchen and bath hardware. [8] In December 2018, the company launched five initial AmazonBasics toy listings pages.
Kendo Holdings, Inc is an "incubator" company that manufactures cosmetics as white-label products [11] for sale through cosmetics retailer Sephora, another LVMH subsidiary, as well as other outlets. [7]