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Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging, as well as modifying advertising. Yet defining green marketing is not a simple task.
A solar trough array is an example of green energy.. A consumer green energy program is a program that enables households to buy energy from renewable sources. By allowing consumers to purchase renewable energy, it simultaneously diverts the utilization of fossil fuels and promotes the use of renewable energy sources such as solar and wind.
Green Grids Initiative — One Sun, One World, One Grid; Country: Global: Partners: International Solar Alliance, India, France, United Kingdom: Vision: The OSOWOG initiative aims to connect different regional grids through a common grid that will be used to transfer renewable energy power and, thus, realize the potential of renewable energy sources, especially solar energy.
By this time, green marketing and environmental marketing concepts were built up and elements from the product life cycle assessment (associated with environmental marketing) as well as destruction of ecosystems and poverty in developing countries (associated with green marketing) [15] were considered in the advertising campaigns.
A sustainable business, or a green business, is an enterprise with (or aims to have) a minimal negative impact or potentially a positive effect on the global or local environment, community, society, or economy. This business attempts to meet the triple bottom line.
The Green Guides do contain guidance on the term recyclable, recycled and biodegradable. [16] The marketing and brand building experiences of many American green brands was documented in the book The Gort Cloud by Richard Seireeni, 2009. The gort cloud refers to the green community that provides support and a market to green brands.
Environmental marketing claims on packages need to be made (and read) with caution. Ambiguous greenwashing titles such as green packaging and environmentally friendly can be confusing without specific definition. Some regulators, such as the US Federal Trade Commission, are providing guidance to packagers [10]
In terms of marketing, this shift has led to the development of concepts trying to promote and incorporate these ideas see: green marketing, triple bottom line, sustainability marketing, sustainability brand, and CSR. This shift towards adopting sustainable practices is both consumer and company driven. [8]