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During the mid to late 1990s, Adidas divided the brand into three main groups with each a separate focus: Adidas Performance was designed to maintain their devotion to the athlete; Adidas Originals was designed to focus on the brand's earlier designs which remained a popular life-style icon; and Style Essentials, which dealt with the fashion ...
As of 2020, the NHL was the only one of the four major professional American sports leagues whose uniforms are not outfitted by Nike. It was reported on July 28, 2022, by ESPN's Greg Wyshynski that the Adidas would no longer supply jerseys for the NHL after the conclusion of the 2023–24 season. [15]
Players also began to sign sponsorship deals with individual companies. In 1974 Johan Cruijff refused to wear the Dutch national team's strip as its Adidas branding conflicted with his own individual contract with Puma, and was permitted to wear a version without the Adidas branding. [67]
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Still reeling from the Kanye West scandal and its loss of the German national team kit deal, the athletic gear brand points the blame for the fiasco on the country's football association.
The NHL has tried to capitalize on the revival of the trend, [31] seen most with artist Justin Bieber and his Drew House brand collaborating with Adidas in 2022 to create the Toronto Maple Leafs “Flipside jersey.” The outside being a black Toronto jersey with blue accents and the Toronto skyline in silhouette on the sleeve.