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Billabong only announced a single acquisition in 2009 with the purchase of Swell, a US-based online retailer of board-sports brands, for an undisclosed sum. [19] Billabong began 2010 with the signing of a 10-year licensing deal with popular skateboard company Plan B, and Plan B subsequently entered into a partnership arrangement with Element. [20]
In August 2021, it was announced that ABG would be acquiring the sports clothing brand Reebok from Adidas for at least US$2.5 billion in a deal expected to close in the first quarter of 2022. [31] Private equity companies CVC Capital Partners and HPS Investment Partners invested $3.5 billion in ABG in a deal that closed in November 2021. [ 32 ]
Hurley is an American company that sells clothes and accessories marketed towards surfing and swimming. Established in 1979 as a distributor for Billabong clothing in the United States, Hurley was sold to Nike, Inc. in 2002 for an undisclosed price and then to Bluestar Alliance LLC in 2019 for an undisclosed price.
The company sponsors a skateboard and surf team. They also sponsor prominent BJJ competitors and prominent MMA fighters. RVCA clothing is found in skateboard/surf shops and numerous other shops. Because of its art focus, RVCA is also associated with the street graffiti subculture. RVCA is involved with various contemporary art galleries such as ...
Quiksilver is an Australian brand of surf-inspired apparel and accessories that was founded in 1969 in Torquay, Victoria, but is now based in Huntington Beach, California.It is one of the world's largest brands of surfwear and boardsport-related equipment. [3]
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