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Italics markup is for non-emphasis purposes, such as for book titles and non-English language phrases, as detailed below. Emphasis may be used to draw attention to an important word or phrase within a sentence, when the point or thrust of the sentence may otherwise not be apparent to readers, or to stress a contrast:
For example, "Stop!" has the punctuation inside the quotation marks because the word "stop" is said with emphasis. However, when using "scare quotes", the comma goes outside. Other examples: Arthur said the situation was "deplorable". (The full stop (period) is not part of the quotation.)
Do not put quotations in italics unless the quoted material would otherwise call for italics, such as for emphasis and the use of non-English words (see the Manual of Style). Indicate whether italics were used in the original text or whether they were added later. For example: Now cracks a noble heart.
Templates such as {} and {} are helpful when an apostrophe (or single quote) appears at the beginning or end of text in italics or bold, because italics and bold are themselves indicated by sequences of single quotes. Example: Dynasty 's first season (markup: ''Dynasty''{{'s}} first season).
Examples: List of selection theorems, Women's rights in Haiti. In titles (including subtitles, if any) of English-language works (books, poems, songs, etc.), every word is capitalized except for the definite and indefinite articles, the short coordinating conjunctions, and any short prepositions. This is known as title case.
Proponents of "typographical quotation" claimed it "looks better". Too often, I believed, it did not look better. It looked stupid. This is especially so in lists of words and meanings. For example, using logical punctuation: Three French words with related meanings are maison 'house', domaine 'estate, property', and château 'castle'.
Because "Dawn Treader" is the name of a ship, it gets double italics, or, in other words, is turned back to Roman text, thus reading: The Voyage of the Dawn Treader. This last version, however, collides with the rest of the text of the sentence, making it impossible to distinguish the title of the book. For example:
Quotation marks may be used to indicate that the meaning of the word or phrase they surround should be taken to be different from (or, at least, a modification of) that typically associated with it, and are often used in this way to express irony (for example, in the sentence 'The lunch lady plopped a glob of "food" onto my tray.' the quotation ...