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The Chia Pet was first introduced on September 8, 1977, and although its name is trademarked, the Chia Pet is not a patented invention. The first Chia Pet, "Chia Guy", was marketed and distributed in 1977. The first widely marketed Chia Pet, the ram, was marketed and distributed in 1982, although the trademark was not applied for until 1998. [6]
The first Chia Pet was created on September 8, 1977. [ 4 ] [ 5 ] A trademark registration was filed on Monday, October 17, 1977. [ 6 ] They were produced by Pedott's San Francisco -based company, Joseph Enterprises, Inc. , [ 1 ] which was purchased by National Entertainment Collectibles Association in 2018. [ 7 ]
Joseph Pedott — the marketing guru behind the Chia Pet plant sensation and its memorable TV jingle "ch-ch-ch-Chia!" — died on June 22 at the age of 91. — died on June 22 at the age of 91.
Chia-covered figurine. During the 1980s in the United States, the first substantial wave of chia seed sales was tied to Chia Pets. These "pets" come in the form of clay figures that serve as a base for a sticky paste of chia seeds; the figures then are watered and the seeds sprout into a form suggesting a fur covering for the figure.
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Sam's Choice, originally introduced as Sam's American Choice in 1991, is a retail brand in food and selected hard goods. Named after Sam Walton, founder of Walmart, Sam's Choice forms the premium tier of Walmart's two-tiered core corporate grocery branding strategy that also includes the larger Great Value brand of discount-priced staple items.
The Chia Ram was the original Chia Pet. Chia Guy was not the original Chia Pet, and the article does not say so. It was the original Chia Head. Angel the Techrat 05:54, 12 December 2012 (UTC) The article intro actually did make contradictory claims of Guy and Ram being the first pet. I have removed the former.--
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