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  2. Mission statement - Wikipedia

    en.wikipedia.org/wiki/Mission_statement

    A mission statement aims to communicate the organisation's purpose and direction to its employees, customers, vendors, and other stakeholders. A mission statement also creates a sense of identity for employees. Organizations normally do not change their mission statements over time, since they define their continuous, ongoing purpose and focus. [5]

  3. Vision statement - Wikipedia

    en.wikipedia.org/wiki/Vision_statement

    The vision and mission statements of the LUMO Community Wildlife Sanctuary. A vision statement is a high-level, [1] inspirational [1] statement of an idealistic emotional future of a company or group. Vision describes the basic human emotion that a founder intends to be experienced by the people the organization interacts with.

  4. Marketing strategy - Wikipedia

    en.wikipedia.org/wiki/Marketing_strategy

    A mission statement is a clear and concise statement of the organization's reason for being and its scope of operations, [44] while the generic strategy outlines how the company intends to achieve both its vision and mission. [45] Mission statements should include detailed information and must be more than a simple motherhood statement. [46] A ...

  5. Spacecraft design - Wikipedia

    en.wikipedia.org/wiki/Spacecraft_design

    Initially, a conceptual design is made to determine the feasibility and desirability of a new spacecraft system, showing that a credible design exists to carry out the mission. The conceptual design review ensures that the design meets the mission statement without any technical flaws while being internally consistent.

  6. Job crafting - Wikipedia

    en.wikipedia.org/wiki/Job_crafting

    Job crafting is an individually-driven work design process which refers to self-initiated, proactive strategies to change the characteristics of one's job to better align the job with personal needs, goals, and skills. [1]

  7. Intent (military) - Wikipedia

    en.wikipedia.org/wiki/Intent_(military)

    It provides the rationale why the missions and task are to be executed. It is a high-level definition of the overall intent and is regularly stated in one sentence following on the form of Who, What, When, Where and Why. A Mission/Goal can be described by using the Actions, Effects or a compound State, i.e. situation.

  8. Executive summary - Wikipedia

    en.wikipedia.org/wiki/Executive_summary

    Executive summaries are important as a communication tool in both academia and business. For example, members of Texas A&M University's Department of Agricultural Economics observe that "An executive summary is an initial interaction between the writers of the report and their target readers: decision makers, potential customers, and/or peers.

  9. Mission-driven marketing - Wikipedia

    en.wikipedia.org/wiki/Mission-driven_marketing

    Values based organizations are mission-driven. Therefore, central to mission-driven marketing philosophy is adherence to the organization's core values, and using its mission statement as the basis for planning and implementation of marketing strategy. Market factors are taken into account, but the mission is the final