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The DeSoto marque was founded by Walter Chrysler on August 4, 1928, to compete with Pontiac, Studebaker, Hudson and Willys in the mid-price class. Introduced for the 1929 model year, DeSoto served as a lower-priced version of Chrysler products, with Dodge positioned above DeSoto, while Plymouth was added as the entry-level product of the ...
DeSoto Airstream (1935–1936) DeSoto Series S (1937–1942) (S-1 through S-10, except the Airstream and Airflow) DeSoto Custom (1946–1952) DeSoto Deluxe (1946–1952) DeSoto Diplomat (1946-1961) DeSoto Firedome (1952–1959) DeSoto Powermaster (1953–1954) DeSoto Fireflite (1955–1960) DeSoto Adventurer (1956–1960) DeSoto Firesweep (1957 ...
The 1953 Firedome was introduced just prior to DeSoto's 25th Anniversary in 1953, and arrived as the new top series, displacing the Custom nameplate which was retired at the end of the 1952 model year. The entire De Soto model lineup was restyled and Firedome prices started at US$2,740 ($31,203 in 2023 dollars [2]). During the 1953 model year ...
1950 DeSoto Suburban ad. The DeSoto Suburban is an automobile produced by DeSoto from 1946 through the 1954 model year. The Suburban was a continuation of DeSoto's long-wheelbase models, first introduced in 1946. While in production, the Suburban was available under the DeSoto Deluxe, Custom and Powermaster model designations.
The DeSoto Airflow is a full-sized automobile built by DeSoto during model years 1934, 1935 and 1936. DeSoto received the then-revolutionary Airflow model due to its price structure relationship to larger and more expensive Chrysler brand cars. [1] The 1934 Airflow models are noted for their unique styling.
The DeSoto Series S-10 is an automobile produced by DeSoto from 1942 through to the 1952 model year. [4] While in production, the Series S-10, which was sold with the trim package DeLuxe, was DeSoto's entry-level car, and was offered primarily as two-door and four-door sedans while the Custom offered upscale interiors and appearance including a 7-passenger sedan [2] and the extended-wheelbase ...
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