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Channel 4 acquired the UK television rights to the 2012 Summer Paralympics in London, succeeding the BBC. Through a major advertising campaign, the broadcaster sought to promote the Paralympics as being an "event in its own right", as opposed to an afterthought to the Olympic Games which precede them. An aspect of this campaign was a trailer ...
Veteran TV pundit, the late Clive James said: "Taken as a whole, the Channel 4 coverage of the Paralympics was very good, but almost the best part of it was The Last Leg, the discussion show at the end of each day". [27] The programme provoked a discussion in the media about whether disability and comedy could work together on TV. [28]
But Channel 4 is a commercially funded public service broadcaster and advertising allows us to invest in original programming and events such as the Paralympics." [10] Channel 4 also came under criticism for airing, on its show The Last Leg With Adam Hills, a tweet that asked whether it is acceptable to hit disabled people. [13]
In 2012, UK broadcaster Channel 4 showed over 400 hours of Paralympics coverage. In the US, however, American rights-holder NBC broadcast just four one-hour highlights packages on cable channel ...
Four-time Paralympic champion Kadeena Cox insists “competing is the easy bit” as she bids to win Great Britain’s maiden medal of Paris 2024 following a series of injury setbacks.
Channel 4's coverage of the Games was billed as the most extensive Paralympic coverage ever broadcast in the United Kingdom; it promised over 150 hours of live coverage throughout the Games on Channel 4 and sister channel More4, and additional coverage online and through special channels carried by Freesat, Sky and Virgin TV (in both standard ...
The following is a list of episodes for the British political satire and talk show The Last Leg which began airing on 30 August 2012 on Channel 4, originally as part of the channel's London 2012 Paralympic Games coverage and later spun off as its own show after the games finished.
[3] [4] Radio coverage was provided by the BBC on its radio channels BBC Radio 5 Live and BBC Radio 5 Live Sports Extra. [5] [6] Australia: The Australian Broadcasting Corporation broadcast the 2012 Paralympics across Australia, mostly on its digital channel ABC2. It broadcast over 100 hours of live coverage including both ceremonies. [7]